For the official launch of Overjet Voice, I led the end-to-end production of this customer testimonial video. I researched and hired a talented local crew and built out a detailed creative brief that included specific direction for the shoot: documentary-style handheld camera work with no gimbal for the b-roll, and shallow depth of field for the interviews to keep the focus intimate and human. I also developed the interview questions to draw out genuine, story-driven responses from the clinicians on camera. The result came in on time and on budget, and went straight to Overjet's social channels as the flagship piece for the product launch. Seeing real clinicians describe the product's impact in their own words, and knowing the visual approach helped earn that authenticity, made it one of my favorite projects to shepherd from brief to final cut.