Brand Design Lead

Lead Graphic Designer (2022-2024)

• Led the full company rebrand, including logo design, brand guidelines, and cross-channel implementation, resulting in a unified identity recognized across the dental AI industry.

• Designed and developed high-converting marketing websites and product landing pages to support GTM strategy and product launches.

• Created multi-platform campaign assets including hype videos, email sequences, paid social, and event materials.

• Managed external creative vendors: videographers, 3D artists, and studios, overseeing quality and timely delivery.

• Partnered with Product, Sales, and Growth teams to ensure consistent brand experience across the customer journey.

• Developed scalable brand systems and templates to improve team efficiency and brand consistency.

Remote, USA

Motion and Graphic Designer

• Served as motion and brand designer supporting 26 television stations nationwide with campaign creative and brand design.

• Maintained brand integrity across all visual assets while adapting creative to suit regional markets.

• Produced motion graphics and animated content to support on-air and digital promotions.

• Collaborated with cross-functional teams to execute high-impact seasonal campaigns.

Winter Park, FL 2018 - 2022

Graphic Designer

• Designed for 10+ media brands across TV, radio, and digital channels in the Central Florida market.

• Delivered marketing collateral, web assets, and social content under tight brand guidelines.

• Partnered with Marketing and Sales to develop campaigns that increased audience engagement.

• Contributed to brand refresh efforts and supported internal brand training initiatives.

Orlando, FL 2013-2018

• Collaborating with small businesses to create brand identities.

• Delivering comprehensive suites including logos, animations, print & digital assets.